SPORT MARKETING

Digital Media Sports is a digital agency specialized in personal branding and digital marketing for elite athletes, sports teams, and sporting events.
The team combines professional practice with strong academic involvement, lecturing in leading Master’s programs in Digital Marketing and Big Data.

They have developed projects such as the Herrada brothers, Kelme brand activation in Spain, Cofidis “Like Cycling”, and GoTorres GoMora.
Led by experts with a PhD in Marketing and extensive experience in sports communication and digital strategy.

Their focus is on building powerful athlete brands and helping clients perform and grow in the digital environment.

BIOMECHANIC AND NUTRIONIST

SPORT LAB is a pioneering performance laboratory specialized in physiological, biological, and biomechanical assessment applied to sport, health, and elite performance.

Founded in 2002 by Pablo Fernández-Gálvez, it has become an international reference in sports science with presence in Europe and the Americas.They work with world champions, Olympic athletes, and high-performance professionals across cycling, running, and other disciplines. Their expertise includes biomechanics, biohacking, nutrition, recovery, and advanced performance testing.

SPORT LAB combines science, technology, and human expertise to maximize athletic potential.

ASSOCIATION OF LAWYER FIFA FOOTBAL AGENTS

ALFFA is a pioneering international association of FIFA lawyers and licensed agents active in today’s football industry.

Founded in 2025, it was created to bring legal transparency, credibility, and structure to professional football transfers under the FIFA regulatory framework.

Composed of leading specialists worldwide, ALFFA acts as a trusted umbrella for players and clubs seeking reliable profiles while minimizing legal risk. It also provides a dedicated transfer platform for members, enabling direct communication between agents, players, and clubs within a secure and collaborative ecosystem.

With over 150 members, direct access to more than 200 professional clubs, and presence across 50+ countries, ALFFA stands as a global reference in football governance, with Onyria Athletes Management CEO Mario Luis Girón Fernández among its members.

PSYCHOLOGIST

Bernat Cardell is a sports psychologist with over 7 years of experience working with athletes from grassroots to elite level.

He specializes in improving both performance and psychological wellbeing, understanding both as key and interconnected factors.

His work focuses on mental skills, resilience, focus, and emotional control under competitive pressure.
He has become a recognized reference in applied sports psychology in Spain.

Bernat helps athletes and teams unlock performance through mental strength and consistency.