OFFICIAL ANNOUNCEMENT: DIGITAL MEDIA SPORTS
Discover more about our new partner, Digital Media Sports, a leading agency in personal branding and digital marketing for elite athletes, sports events, and professional clubs, with extensive experience building powerful digital ecosystems in the sports industry.
Founded and led by CEO Chema Lamirán, the agency combines academic excellence and strategic expertise in marketing, data, and sports communication to help athletes and organizations maximize their visibility, influence, and commercial opportunities.
From personal brand creation and social media management to sponsorship activation, content strategy, and event communication, Digital Media Sports delivers tailored solutions that connect sport, storytelling, and audience engagement at the highest level.
OFFICIAL ANNOUNCEMENT: SPORTLAB
Discover more about our new partner, SPORT LAB, a world-leading laboratory in health, biomechanics, and high performance, with over 25 years of experience working with elite athletes, Olympic competitors, and world & guiness record holders. From precise bike fitting, performance testing, and genetic profiling, to nutrition, recovery, and mental conditioning, SPORT LAB combines science, technology, and human expertise to help athletes reach their maximum potential.
Explore how this collaboration with Onyria creates a unique, holistic performance ecosystem in sport.

