The New Era of Sports Representation: Built on Trust, Education, Data and Strategy
The industry is becoming increasingly regulated, requiring higher levels of transparency, legal understanding and professional standards across all operations.
Clubs and organisations now demand objective analysis, structured communication and long-term strategic alignment in every decision-making process.
At Onyria Athletes Management, this approach is reflected in a model built on trust, data-driven insight and sustainable athlete career development.
OFFICIAL ANNOUNCEMENT: DIGITAL MEDIA SPORTS
Discover more about our new partner, Digital Media Sports, a leading agency in personal branding and digital marketing for elite athletes, sports events, and professional clubs, with extensive experience building powerful digital ecosystems in the sports industry.
Founded and led by CEO Chema Lamirán, the agency combines academic excellence and strategic expertise in marketing, data, and sports communication to help athletes and organizations maximize their visibility, influence, and commercial opportunities.
From personal brand creation and social media management to sponsorship activation, content strategy, and event communication, Digital Media Sports delivers tailored solutions that connect sport, storytelling, and audience engagement at the highest level.
OFFICIAL ANNOUNCEMENT: SPORTLAB
Discover more about our new partner, SPORT LAB, a world-leading laboratory in health, biomechanics, and high performance, with over 25 years of experience working with elite athletes, Olympic competitors, and world & guiness record holders. From precise bike fitting, performance testing, and genetic profiling, to nutrition, recovery, and mental conditioning, SPORT LAB combines science, technology, and human expertise to help athletes reach their maximum potential.
Explore how this collaboration with Onyria creates a unique, holistic performance ecosystem in sport.
Vuelta Andalucia 2026: A Region who lives Elite Cycling
At Onyria Athletes Management, we were on the ground at the 2026 Vuelta a Andalucía, witnessing elite cycling firsthand.
As UCI-certified riders agents, and sports lawyers we are committed to protecting talent and guiding professional cyclists toward success on the international stage.
What a great cycling event it was!
UCI JUDICIAL BODIES
UCI judicial bodies form the backbone of professional cycling, ensuring integrity, fairness, and legal certainty.
As cycling has evolved into a highly professionalized, international, and legally complex sport, the necessity of specialized sports law and judicial expertise has become critical.
By providing expert, independent resolution of conflicts, these bodies protect athletes, teams, and the sport’s reputation, maintaining trust, fairness, and professionalism at every level.
Safety in Professional Road Cycling: Yellow Cards and the UCI Disciplinary Sanctioning System
The yellow card system in professional road cycling is a key tool for race safety. Defined in UCI Chapter 12, it allows officials to warn and sanction risky behaviors, protecting riders and the broader race ecosystem.
Safety extends beyond crashes, covering rider conduct, team actions, and others. Learn how yellow cards ensure integrity, fairness, and professionalism throughout road races.
Professional Cycling and UCI Riders´ Agents
In the rapidly growing world of professional cycling, riders’ careers are increasingly shaped by a structured legal and managerial framework. Discover how UCI-licensed agents support athletes, ensure contractual transparency, and provide strategic guidance to optimize career development in a highly competitive and dynamic sport.